Our mission

We are on a mission build a lightweight analytics platform that helps marketers and analysts make the most out of their GA4 data in BigQuery and far beyond. Our vision involves a repository of queries for shaping your data and generating specific reports which will sit alongside methods to work this data into wider organisational data and BI stacks.

We want to open these capabilities up to as many people as possible with varying skill levels. This is why we've opted for a 'no-code' platform approach which will enable these queries and other future methods to be configured, run and scheduled from inside the FlatQuery app located at app.flatquery.com.

We envisage this platform to be a lightweight, but key part of a modern marketing / sales data stack that can be leveraged just as easily by marketers and analysts alike.

A (very) little history

FlatQuery started just like any other job. We found ourselves using the exact same SQL queries for multiple different clients, across sectors with slight modifications because the GA4 BigQuery export is highly standardised.

FlatQuery then is an attempt to capitalise on this standardisation and offer out the work that we've done already to the community. Already we're saving internal teams 90% of time on this and/or thousands in external consultancy.

Thanks for reading.